The only WhatsApp AI agent platform where the AI decides which tools to call. Define your API endpoints as actions. The agent handles the conversation, calls your APIs autonomously and responds on WhatsApp. Bring your own AI keys.
POST /api/products/{{store_id}}
{
"query": "{{search_phrase}}"
}
AI decides when to call this
What makes plug[bot] different
Autonomous
The AI agent decides which tools to call. No rigid flows or decision trees.
BYOK
Bring your own OpenAI or Anthropic key. Your tokens, your costs, your control.
Your APIs
Not pre-built integrations. Define any HTTP endpoint as a tool. The agent calls it.
Other platforms give you pre-built integrations or rigid flow builders. plug[bot] gives you autonomous tool-calling agents that reason about which API to hit and when.
Define your API endpoints as actions. The AI agent decides when to call them based on the conversation context. No decision trees, no rigid flows.
The core differentiator
Use your own OpenAI, Azure or Anthropic API key. No token markups, no hidden AI costs. You control your spend directly with your provider.
Or use our managed AI
POST, GET, PUT, PATCH, DELETE. If your API has an endpoint, plug[bot] can call it. Bearer, API key or basic auth. Custom headers.
Not limited to a connector catalogue
Define project-level variables like store IDs and search terms. Use {{variable}} syntax in URLs and payloads. The AI fills in the values.
Autocomplete as you type
The agent chains multiple tool calls per turn. Search for a store, look up products, check stock, then compose a response. All in one message.
Configurable step limits (1-10)
Every message, tool call and API response is logged. Expand any tool call to see the exact arguments sent and the full response returned.
Built-in playground for testing
Most WhatsApp bot platforms charge per message or mark up AI tokens. With plug[bot], you plug in your own OpenAI or Anthropic API key. You pay your AI provider directly at their rates. We charge a flat platform fee.
No per-message fees
Flat monthly pricing, not per-conversation
No token markups
Your AI costs go directly to your provider
No vendor lock-in
Switch between OpenAI, Anthropic or Azure freely
Enterprise-friendly
Your data routes through your own AI account
Them
plug[bot]
From sign-up to a working WhatsApp AI agent.
Sign in, create a project and get a unique webhook URL for your WhatsApp integration.
Add your WhatsApp Cloud API credentials and configure the webhook in the Meta Developer Console.
Create actions that map to your API endpoints. Set the URL, method, auth and payload template. Test them live.
Toggle the live switch. Your AI agent starts responding to WhatsApp messages immediately. Monitor conversations in real time.
Not a catalogue of pre-built connectors. Connect any HTTP endpoint as an action. The AI agent handles the conversation, decides which tools to call and formats the response for WhatsApp.
BYOK means your AI costs go directly to your provider. We charge a flat platform fee. That's it.
Starter
$29
per month
Pro
$79
per month
Business
$$$
let's talk
All plans include AES-256 encryption, row-level security and zero per-message fees. Platform AI messages are included to get you started. Bring your own key for unlimited usage.
All credentials and API keys are encrypted at the application layer before they touch the database. Decrypted only at the moment of use.
Every database table enforces tenant isolation at the query level. Even if application code has a bug, one user cannot access another's data.
Your AI traffic routes through your own provider account. Your data never passes through a third-party AI proxy. Full auditability.
Multi-factor authentication, session management and JWT-based access control. Every request is verified. No implicit trust.
AES-256
Application-layer encryption
BYOK
Bring your own AI keys
RLS
Row-level tenant isolation
Create a free account, connect your APIs and deploy your first WhatsApp AI agent in minutes. Bring your own keys. Zero per-message fees.